Soya Concept
The Danish label for knits, blouses, cardigans and blazers: calm colours, clean shapes, pieces that all go together. Amarettos in Dundas carries Soya Concept for the woman who wants to buy two things that will work with everything she already owns. Call the shop to ask which colours are in.
- FromDenmark (soyaconcept.com)
- RangeT-shirts and tops, blouses and shirts, dresses, knitwear, cardigans, waistcoats, blazers, outerwear, pants, skirts, scarves
- At AmarettosTops and knits, blazers and cardigans
About the label
Soyaconcept is a Danish women's clothing company selling across Europe and, through independent boutiques like ours, in Canada. Its own range covers everything from t-shirts and blouses to knitwear, cardigans, blazers and outerwear, and it publishes a care guide for its fabrics, which tells you something about how it expects the clothes to be worn: for years, not a season.
Why we carry it
Nordic design has a particular calm to it. Soya Concept's colours are muted and they're built to be worn together, so a customer can buy a cardigan this season and a blouse next season and know they'll match. The knits are soft without being fragile. The blazers are unstructured enough to be comfortable and structured enough to look like you made an effort.
How to wear it
A Soya Concept blouse under a Baba jacket, or a Soya cardigan over a Papa tunic, with FDJ or Carreli pants. The label plays well with everything else in the shop, which is most of why it's here.
Ask before you drive
Deliveries are seasonal. Call (905) 627-1150 and we'll tell you what Soya Concept is on the rack today in your size.